A new advert for the Premier League has received a widespread panning for being, in truth, “a terrible advert for the Premier League”. Fans and critics alike have dismissed the advert for being unrealistic, bombastic, and – worst of all – a bit silly.
The advert, which featured a soundtrack somehow combining indie-rock, dubstep and a gravel voiced Scottish man reading an unprecedentedly alliterative poem that may as well have been written by a 12-year-old, was shown for the first time at an all star gala co-hosted by Mark “Clem” Clement and Tim “44” Lovejoy.