Some background: I have the dubious pleasure of living quite near to Stamford Bridge. This has its occasional moments of joy, like the time that I came out of an opticians appointment on North End Rd at the final whistle of this game to skip malevolently back home through a sea of distraught fans. But aside from the occasional delicious wafer-thin slice of schadenfreude, the whole boorish buffet proves rather indigestible. Could you stomach a neighbour who plays ‘Blue Day’ by Suggs and Co. feat The Chelsea Team repeatedly on matchdays? No I don’t think that you could. Unless you are Suggs’ mum, but even she prefers his work with Madness.
I came home on Friday night to find the above flyer on my doorstep. It is the first example that I have seen where a club is actively targeting the ‘floating voter’.
The kind of fan for whom dentist appointments and crucial fixtures are so indistinguishable that these things can comfortably share the same Post-it note.
The kind of fan who picks up their dry cleaning at 4pm, seemingly every day.
It also marks a change in Chelsea’s policy; I have been living round here for three years now, but this is the first time they have done any flyering. The only other occasion that I have had a letter from Chelsea was when they were informing/warning residents about the 2006 Premier League open-top bus parade. They have not had a similar jaunt since, despite winning both domestic cups.
Anyway, if that wasn’t enough then you will be pleased to hear that like the Chelsea 2009 Season Review DVD or a Frank Lampard shirt, there is additional bonus material. Here is the reverse of the flyer:
Mmmm…neutral and welcoming? Dennis Wise would be turning in his grave.